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Outreach·6 min read
Building An Investor List
How to research and structure an investor list that converts. Person-first, not firm-first.
Published: Jan 15, 2026
A tight investor list is worth more than a long one. The right 40–60 names you have actually researched will produce more meetings than 400 names from a spreadsheet.
Person-first, not firm-first
Investors invest. Firms don’t. The right unit is a partner — someone with check-writing authority who actually invests in your category, stage, and geography.
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