Pitch Deck Collection
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Automotive·Series C·2018

WayRay Pitch Deck

Deep-tech company developing holographic augmented-reality display technology for the automotive industry.

About the Company

WayRay

WayRay develops holographic augmented-reality display technology intended to replace conventional automotive head-up displays with true 3D graphics projected onto the windshield. Its products include the Navion aftermarket device and reference concepts such as the Holograktor.

The company was founded in 2012 by Vitaly Ponomarev and is headquartered in Zurich, Switzerland. Its automotive partners have included Porsche, Hyundai Motor, and JVCKENWOOD.

This Series C deck accompanies the $80M round led by Porsche AG, joined by earlier backers including Alibaba Group and Hyundai Motor. It is a useful reference for founders raising deep-tech capital from strategic corporate investors.

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